This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.
FEATURES
Exercises allow learners to practice in the actual application being studied.
A file containing the text of the exercises.
Activities that allow users to apply course concepts in an interactive questioning environment.
A glossary provides a reference for definitions of unfamiliar terms.
A skill assessment generates a customized learning path based on the results of a pre-test.
